Following the publication of the government’s long-awaited strategy today to achieve a virtually zero-carbon economy, including a £620 million investment in electric vehicles (EVs) and zero-emission mandates set out to car manufacturers, Godfrey Ryan, CEO of transport technology specialist Kura, commented on how successful this move might be:

Given the global spotlight COP26 has placed on the UK, and 51% of commuters still being reliant on polluting petrol and diesel cars in the peak, government facilitating the shift towards electric transport can only be seen as a welcome move”.

However, taking polluting vehicles off our roads in favour of electric alternatives isn’t enough to solve our car-led crisis in isolation. We must stop planning for the car and do more to take cars off the road altogether in favour of greener, safer alternatives, meaning that investment in areas such as shared transport infrastructure – electric buses in particular – will be the more sustainable, viable solution to creating a safer, smarter net-zero future”.

An overlooked area of transportation reform is the toxic impact of both the school run, which is currently responsible for one in four cars on the road during rush hour, and the daily commute, which is still dominated by polluting low-occupancy car journeys. Subsequently, facilitating a long-term move away from car-led school and work travel could have a seismic impact on reducing our carbon footprint – rivalling, or even exceeding that of EVs.”

Kura’s purpose is to enable safer, greener, smarter travel for all schools and businesses.

Combining leading edge proprietary technology with the best vehicle operators nationwide, Kura enables organisations to maximise the safety, wellbeing, and productivity of their students, customers and staff, whilst driving down transport costs and CO2 emissions.