Kura received exciting news on 3rd November – our free safeguarding solution for school transport, Kura Essential, was awarded the Gold prize by the judging panel in routeone magazine’s Innovation Challenge for 2023. This recognition is a testament to Kura’s commitment to pushing boundaries, driving innovation, and making a lasting impact in the industry.

Kura believes in improving safeguarding on student transport, and that school and operator budgets shouldn’t be a barrier. So, earlier this year, we launched Kura Essential – the free home-to-school software technology.

The judges, including Operator and CPT representatives, were impressed, “We loved the innovation, loved that it solved many different problems all at once. We think the way it has positioned itself in the market is unique and has a real opportunity to drive public engagement in public transport.

Godfrey Ryan, CEO of Kura, said, “Congratulations to the entire Kura team for their dedication and hard work, and thank you to every driver and Operator who helped us shape the solution. This achievement reflects the collective effort to redefine what’s possible and bring cutting-edge solutions to the forefront in this industry. Thank you, routeone Magazine, for acknowledging Kura’s innovative spirit! Here’s to continued success and many more ground-breaking milestones ahead!

The routeone Innovation Challenge highlighted the most significant new initiatives shaping the coach and bus sector this year, a real showcase of future trends designed to drive coach and minibus operators forward into 2024, and help them meet their ever demanding customer needs.

Kura was one of eleven companies pitching their innovation to a panel of Judges with a strong field showcasing a variety of solutions.

Alongside Kura, Parksafe won Gold in the Operators’ Choice Award, with their Low Bridge Detection System (LBDS), which was based on magazine subscriber votes. Congratulations to them along with the other nine companies shortlisted.

Any operator or school can learn more about Kura Essential software here. Kura Essential software empowers schools, operators, and drivers with the ability to track which students are on board each route, manage vehicle capacity, and track school vehicles. It will also enable students to confirm their boarding and disembarking points by tapping on and off the vehicle, vital in the rare occurrence of an accident. Plus, it’s completely free. Forever.