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Kura’s Climate Pledge

Kura is proud of its tagline “Safer, Greener, Smarter travel”, and for 2022 is pleased to be able to announce a major step forward on its “Greener” pledge. Kura is committed to reducing its impact on the environment and this year is moving closer to this goal.

Kura is committed to doing its part to limit global temperature rise to 1.5°C by:

  • targeting carbon neutrality during 2022 in partnership with ClimateCare;
  • working with its customers and suppliers to move towards reducing emissions to net-zero by 2030.

Net-zero means that Kura has reached a point where it doesn’t put any more carbon into the atmosphere than it takes out, from its own business activity and the transport it provides to its customers.

By working with both its UK education and corporate customers and its trusted carbon offsetting partners like ClimateCare, Kura aims to help build a more sustainable society where transport is safer, greener and smarter for all.

Kura understands the perception some have of carbon offsetting that it simply enables polluters to pay to continue polluting. Kura believes however that for many in the developing world the funding of a carbon offsetting project can be life changing, eg: supporting a family in a developing country through providing them with a clean-burning cooking stove so they no longer have to spend laborious hours collecting firewood and then inhaling the smoke it produces.

Kura carbon neutral timetable

Kura intends to move towards carbon neutrality during 2022 across scope 1, 2 and 3 emissions.*

Scope 1 emissions: these are carbon emissions arising from Kura staff direct activity (commuting, business travel).

Scope 2 emissions: these are emissions arising from the services Kura buys to run its business (gas, electricity, water).

Scope 3 emissions: these are emissions arising from both “upstream” activities, relating to suppliers of products that Kura purchases, and “downstream” activities, which are those related to the transport services that Kura provides to its customers.

Kura carbon neutral action plan

  1. What Kura is doing to REDUCE carbon emissions today

Shared coach & minibus transport is still one of the greenest transport options. One 49-seater coach removes an average of 31 cars off the road. In an ideal world all Kura services would operate on electric power, however, the lack of infrastructure and available vehicles would mean prohibitive costs for customers and parents and, especially as the industry is recovering from the pandemic, this is still years away from being viable.

Kura continues to ensure that wherever possible the vehicles it supplies to its customers meet Euro VI standards resulting in lower nitrogen oxide (NOx), carbon monoxide and hydrocarbons.  Kura also works with many customers to ensure vehicle capacity is best utilised and routes are optimised to reduce emission-producing delays, empty mileage and overlong routes.

Over the next 8 years, Kura is committed to identifying new, creative ways of reducing its carbon footprint going forward to help reach zero emissions by 2030.

  1. How Kura will OFFSET its future emissions generated directly by its staff, suppliers and the transport it provides to customers

Kura is partnering with ClimateCare in 2022 to offset the carbon emissions it produces, both as a business and through providing its service to customers, by supporting important global projects that both cut CO2 and improve people’s lives.

Kura and its customers offset their emissions via carefully selected projects in the ClimateCare portfolio. These include two world-leading clean cooking projects in Bangladesh and Ghana, that not only cut carbon emissions and help to tackle climate change but also improve lives by halving fuel bills for low-income families and reducing exposure to toxic fumes. Additionally, by cutting fuel requirements, the projects reduce deforestation – protecting precious habitat.

More information can be found in Kura’s Environmental Policy here.

*More information on Scope 1, 2 and 3 emissions here.